Published Jul 24, 2025
Updated Jul 24, 2025
Description
Sortee is a platform designed to spark spontaneous connections and help people discover unforgettable experiences in their own city — from indie concerts to pop-up events.
Role
Visual & Product Designer
Links
Tools
Figma, Next.js, Tailwind CSS, Shadcn UI
I created a complete brand identity system for Sortee that captures the energy of real-time discovery and connection. The logomark evokes movement and human connection, while the color palette and typography reflect playfulness and immediacy.
Alongside the brand, I designed a bold pitch deck that helped communicate Sortee's mission to early partners and collaborators. I also led the product design, creating user flows and mobile UI screens that emphasize swiping, curiosity, and local exploration.